University of Kentucky-QPR
The University of Kentucky QPR landing page is designed to encourage visitors to take a free training to know how to respond to suicide symptoms.
The Challenge
UK Healthcare created a campaign to drive members of its community to take a free training to understand the signs of suicide. The challenge was to attempt to update the branding without removing the essence of the landing page.
The original landing page had a lot of important information, but the client was worried the content wasn’t visually appealing and didn’t match the tone of the new campaign.
The Goal
Redesign the existing University of Kentucky QPR website to match the branding of the updated UK Healthcare campaign, keeping the information the same-while updating the look-feel.
The How
Using elements from the campaign and updated colors from the UK healthcare brand guidelines, I crafted this new landing page including gradients and new colors that created high contrast.
This naturally drives people to the important sections of the page. Most importantly, this drives traffic to the CTAs on the page. The CTAs point to the free training the visitors can complete.