University of Kentucky-
Enrollment Management
The Challenge
The University of Kentucky of Kentucky runs an annual campaign to drive undergraduate admissions. This year, the university ushered in a new layer of branding with a scrapbook-like design.
The university has two landing pages to drive admissions. One landing page has messaging for in-state applicants and the other is for out-of-state applicants.
The existing branding was visually dated as the designs lacked the updated scrapbook-like design and the CTAs used throughout the new campaign.
As an added challenge, the client confused dates and needed to have updated designs in-hand for development 4 days after the initial brief.
The Goal
Redesign the existing University of Kentucky in-state and out of state landing pages to match the branding of the updated campaign, while keeping the existing content the same.
The How
Due to the quick turnaround time, there wasn’t a lot of time to form a plan for tackling an updated design. So, I worked quickly.
First, I took inventory of the existing in-state and out-of-state landing pages to understand the content. Then, I closely examined the one existing landing page on UK’s platform with the updated scrapbook branding. This is the undergraduate admissions homepage.
Then, I began work creating the graphics that would be used on this page.
The University of Kentucky uses a Content Management System (CMS) to edit content on its website. Keeping in mind the tight deadline, I took inventory of all of the sections and blocks of content and made sure to make minimal changes to the content layout so as to not needlessly create content blocks that would only be used once.
Finally, after several round of review with the client, I delivered both landing pages with mobile variations for implementation.